Guided Continuous Positioning
Positioning that compounds
Establish Continuous Positioning as your way of working
Working With Us
We work with B2B services companies who are tired of chasing and ready to build real market gravity.
We guide you through implementing Continuous Positioning — not as a project, but as a discipline your company practices.
It starts with Foundations — six weeks of workshops and 1:1 sessions to define your essence, sharpen your positioning, and build your core narrative. The kind of clarity that changes how your whole team talks about what you do.
Then we coach you as you build the habits. Fortnightly retrospectives to capture learning. Quarterly reviews to evolve your strategy. So your positioning stays sharp as your market changes, and compounds into the kind of reputation that has prospects coming to you.
“Without that support, it would just wither and die. The continuous support makes all the difference.”
What's Included
The ongoing partnership isn't maintenance. It's facilitated learning — capturing what's working, recognising what's shifting, and evolving your positioning as you grow.
Foundation workshops and 1:1 essence sessions
Positioning, value propositions, and sales narrative
Team alignment and ongoing facilitated sessions
Fortnightly retrospectives and quarterly reviews
The Always Obvious platform
"It's intellectually stimulating, personal and emotive. It's not a factory approach."
Is This For You?
If you're looking for a quick rebrand or a new logo, we're not the right fit. This works best for B2B services companies with:
£2-20M revenue
A founder or CEO who's ready to invest time
A genuine point of difference (even if you can't articulate it yet)
Patience to build something lasting
Investment
Bringing Positioning to Life
Your positioning shows up through your website, your sales conversations, your content, your culture. Some companies handle this internally. Others want hands-on support with marketing, sales enablement, proposition development, or ghostwriting.
Ready to become the obvious choice?
Let's talk about what positioning can do for your firm.