The Methodology
Continuous Positioning™
Building Obvious Choice Companies
What It Is
How positioning becomes your operating system
The conceptual framework behind Continuous Positioning™. How the system works, why it works, and how it applies to any B2B services company.
Who It's For
Built for leaders ready to lead differently
Leaders of B2B services companies who want to understand the approach before going deeper. A foundation for deciding if this is right for you.
What you'll learn
Three layers that sustain competitive advantage
Positioning isn't a project. It's how you operate. The three layers—Foundation, Expression, Evolution—show you why continuous positioning works and how it compounds over time.
Why positioning must be continuous, not one-time
The three layers: Foundation, Expression, Evolution
The seven capabilities and how they connect
The shift from pursuit to attraction
Download the methodology
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