The Playbook
Building an Obvious Choice Software Services Company
A practical playbook for escaping commodity competition, through the lens of a software services company
What It Is
A step-by-step guide to applying Continuous Positioning™ in a software services company. Real frameworks. Real examples. The how, not just the why.
Who It's For
Software services leaders who want the practical detail:
How to run the workshops
How to build the habits
How to make positioning stick
What you'll learn
Seven capabilities. One system. The exact framework we use with our clients, now in your hands. You'll know where you stand and what comes next.
The seven capabilities in detail
The seven capabilities that make companies obvious
The 90-day execution plan
How to build a culture of learning and storytelling
Download the book
Get your copy and start building positioning that works.