The Always Obvious Platform
Software that makes Continuous Positioning™ stick.
Why Software?
Positioning usually lives in a deck somewhere. Then it drifts. People forget. New hires never learn it. The clarity fades.
The Always Obvious Platform keeps your positioning alive — a living system your whole team can use, not a document that gathers dust.
Spotlight
Where your positioning lives — and operates.
Your essence, your focus areas, your value propositions, your sales narrative — all in one place. But Spotlight isn't just storage. It's where strategy becomes operational.
Connect positioning to objectives. Track tasks. See who you want to be obvious for and measure progress toward getting there. Updated as you learn. Accessible to everyone who needs it.
Chorus
Where your positioning becomes visible.
Turns your strategy into content your market actually wants to see. LinkedIn posts, case studies, proposals — all grounded in your positioning, all in your voice.
Extract ideas from quality conversations and turn them into position-aligned content. Capture all company learning. See how your message has evolved over time — what's resonating, what's working.
Maestro
Where your positioning meets your workflow.
Chat with your strategy in tools like Claude. Use your essence as context when writing proposals. Update OKRs. Manage tasks. Your positioning becomes part of how you work, not something separate.
Maestro connects Spotlight and Chorus to your workflow — putting your strategy at your fingertips wherever you're working.
How They Work Together
Spotlight holds the strategy. Chorus creates the content.Maestro puts it all at your fingertips.
One system. Always aligned. Always obvious.