The next step Is obvious

Most positioning work fails because it's treated as a project — a workshop, a deck, maybe a new website. Then everyone goes back to their day jobs and the clarity fades. Continuous Positioning is different because it's built into how you work. Fortnightly retrospectives. Quarterly reviews. A discipline your team practices, not a document they forget.

Foundations takes real investment: four workshops over six weeks, plus individual sessions with key leaders. Budget 2-3 hours per week during that phase. After that, the ongoing commitment is lighter — a fortnightly retrospective (60-90 minutes) and whatever time you put into content and visibility.

You'll feel the difference within weeks — clarity in how you talk about what you do, alignment in your team. Tangible results (inbound interest, shorter sales cycles, better-fit clients) typically start showing up around 90 days. The compounding effect — where you become genuinely obvious in your market — takes 12-18 months. This isn't a quick fix. It's building an asset.

We don't offer foundations as a standalone project. The foundations work is valuable, but without the ongoing discipline, it fades. We've seen it happen. We only take on clients who are ready to commit to the discipline. If you're not sure, read the book first or download the methodology.

Branding agencies create assets — logos, websites, brand guidelines. We don't design anything. We help you get clear on who you are, who you're for, and why you're different — then build the discipline to keep that clarity alive. The branding work comes after, informed by positioning.

Because your market doesn't stand still. Your competitors evolve. Your clients' needs shift. You learn things from every conversation. One-time positioning captures who you are today. Continuous Positioning builds the system to evolve with your market.

The core partnership starts at £2,799/month on 12 or 24-month terms. That includes foundations, ongoing retrospectives, quarterly reviews, and access to the Always Obvious platform. Additional services are scoped separately based on what you need.

We work with B2B services companies across sectors — technology, consulting, professional services, specialist agencies. The specific industry matters less than the type of business: if you sell expertise and relationships rather than products, we can help.