How it works
Positioning as a way of working
A discipline that helps you evolve.
A System That Learns
Learning is how you stay essential.
The companies that win aren't the ones with the best positioning document. They're the ones who learn fastest.
Every conversation is data. Every piece of content is an experiment. Every win and loss teaches you something about what resonates.
Continuous Positioning™ builds the discipline to capture that learning and turn it into evolution — so you're not just clear on who you are today, but actively becoming who you need to be tomorrow.
"The process has created a culture of learning and storytelling."
Three layers that compound into one advantage
Continuous Positioning provides strategic infrastructure that works like an interconnected system. Each layer builds on the one before. Each capability strengthens the others. All driving you to become the obvious choice.
(6 weeks)
Foundations
Intensive work to define your essence, sharpen your positioning, and align your team. Workshops, 1:1s, synthesis. You'll leave with clarity — but more importantly, with a shared language and a 90-day plan.
90 days
Practice
This is where it becomes real. Weekly rhythms. Fortnightly retrospectives. Testing positioning in actual conversations. Refining based on what resonates. Building the muscle.
ongoing
Evolution
The discipline becomes how you work. Every customer conversation feeds back into positioning. Every piece of content sharpens your thinking. You're not maintaining — you're evolving.
What You'll Have
The tangible results that matter to your business
Your commitment
This isn't done to you. It's done with you.
You're building a capability, not buying a deliverable.
Foundations
Four workshops of 2-3 hours each
Individual sessions with key leaders
Six weeks of focused work.
Ongoing
Fortnightly retrospectives
Weekly content rhythms
A founder who's willing to be visible