Case Studies
Proof, not promises
How B2B services companies became the obvious choice.
Brightbeam
The Challenge:
Two years ago, Brightbeam had experienced founders and an ambitious vision. What they didn't have was anyone who knew they existed. In Ireland's biopharma and life sciences sector, they had no market presence.
What Changed:
They made "Become the obvious choice" a company-wide objective. Weekly reflection sessions, consistent content, and a discipline of sharing what they were learning. Positioning became how they operated, not a one-time exercise.
The Results:
They made "Become the obvious choice" a company-wide objective. Weekly reflection sessions, consistent content, and a discipline of sharing what they were learning. Positioning became how they operated, not a one-time exercise.
- 100% revenue growth year on year
- Pipeline suggesting 10-20x growth ahead
- Winning work against EY, PwC, KPMG, and Accenture
- Invited to advise government on AI strategy
"We're winning work against EY, PwC, KPMG, and Accenture because we're sharper, faster, and more aligned."
Brian Hanly
CEO
Studio Graphene
The Challenge:
Studio Graphene had built over 300 products and had a solid reputation. But from the outside, they looked like every other digital agency. Customers only discovered how special they were late in the sales process.
What Changed:
Discovery work to surface genuine differentiators. Story development to explain their approach from the first conversation. Fortnightly calls to refine based on real market feedback
The Results:
Three months in, Ritam's network is reactivating. People are reaching out after seeing content that resonates. The team has a clearer direction and confidence in how they talk about what they do.
"It really feels like it's representing me and the company. It's not a factory approach. It's personal and considered. It's the long game."
Ritam Gandhi
Founder
More Client Stories
Mining Technology
AVA provides fleet intelligence solutions to mining operations. After months of building their positioning through LinkedIn and industry symposiums, they reached a tipping point.
"We've reached that tipping point and it just goes easier. So many contractors and miners contacting us and asking for proposals rather than us trying to find them."
Anton Fourie
IT Services
SCC needed to translate complex capabilities into clear, compelling stories.
"Without that support, it would just wither and die. The continuous support makes all the difference."
Greg Robertson
Energy & Utilities SaaS
Correla needed to translate the value of their products into crisp, understandable messaging.
"They've demonstrated a unique ability to quickly grasp the value of our products and frame a narrative for how we bring them to life."
Andrew Szabo
Founder
M&A Advisory
A specialist M&A advisory firm with deep expertise, but struggling to articulate what made them different.
Through Continuous Positioning, they built a blueprint that aligned the whole company around a differentiated message. Website rebuild. Sales conversations. Partner discussions. One story, everywhere.
Through Continuous Positioning, they built a blueprint that aligned the whole company around a differentiated message. Website rebuild. Sales conversations. Partner discussions. One story, everywhere.
"It's effective, strategic, and working... We've doubled this year, year on year. Next year we're projecting 60% growth."
John Braithwaite
Founder
Software Services
Parallaxis adopted the discipline of regular content creation as part of their positioning work.
"The discipline you introduced us to was fantastic. The more you write for other people, the more it forces you to think."
Alex Kalinovsky
Founder
Ready to become the obvious choice?
Let's talk about what positioning can do for your firm.