How we handle your data

Plain English Summary

We only collect the information we need to run the Always Obvious website and to communicate with you when you ask us to.

In practice, that means: if you contact us or sign up for updates, we'll use your details to respond or send relevant information. We use basic analytics to understand how the site is used and to improve it. We never sell your data. We only share data with trusted providers who help us operate the website and communications. You stay in control of your data and can ask us to access, correct, or delete it at any time.

This Privacy Policy explains how Cormirus Ltd (“we”, “us”, or “our”) collects, uses, stores, and protects personal information when you visit or interact with the Always Obvious website at https://www.alwaysobvious.com (the “Website”).

1. Who We Are

Company name: Cormirus Ltd
Registered in: United Kingdom
Company number: 12418972
Registered address: 124 City Road, London, England, EC1V 2NX
Contact email: privacy@cormirus.com

Cormirus Ltd is the data controller responsible for your personal data.

2. Information We Collect

We may collect and process the following types of information:

a. Information You Provide Directly

Name, email address, company name, and role when you subscribe to updates or newsletters, download content, register interest in our products or services, or contact us via forms or email.

b. Information Collected Automatically

When you visit the Website, we may automatically collect: IP address, browser type and version, device and operating system information, pages visited and time spent on the site, and referral source.

This information is collected using cookies and similar technologies.

3. How We Use Your Information

We use your information to operate and improve the Website, respond to enquiries and requests, provide insights, content, and updates related to Always Obvious, understand how visitors use the Website, maintain security and prevent misuse, and meet legal and regulatory obligations.

We do not sell your personal data.

4. Legal Bases for Processing

Under UK GDPR, we rely on the following legal bases: Consent – where you have actively opted in (e.g. newsletters). Legitimate interests – to operate, analyse, and improve our Website and services. Legal obligations – where required by law.

5. Cookies and Analytics

We use cookies and similar technologies to ensure the Website functions correctly and to analyse traffic and usage patterns.

Cookies are small text files that are stored on your device when you visit a website. They help us remember your preferences and understand how you use our site.

We use cookies for the following purposes:

• Necessary cookies: Essential for the Website to function properly, including page navigation and access to secure areas
• Analytics cookies: To understand how visitors interact with the Website, which pages are visited, and how we can improve the user experience

We do not use cookies for advertising or data brokerage purposes.

Below is a full list of the cookies used on this Website. This declaration is automatically updated as cookies are detected:

You can manage or withdraw your consent at any time by adjusting your preferences in the cookie banner or through your browser settings.

Please note that disabling certain cookies may affect the functionality of the Website. Necessary cookies cannot be disabled as they are essential for the Website to operate.

You can also control cookies through your browser settings:

• Most browsers allow you to refuse or accept cookies
• You can delete cookies that have already been set
• Consult your browser's help section for specific instructions

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6. Sharing Your Information

We only share personal data with trusted service providers who help us operate the Website and deliver communications, such as website hosting and infrastructure providers, analytics and performance tools, and email and communications platforms.

These providers act as data processors and are contractually required to keep your information secure and to process it only on our instructions.

We never sell or rent your personal data.

We may disclose information if required to do so by law or to protect our legal rights.

7. International Transfers

Some of our service providers may process data outside the UK. Where this occurs, we ensure appropriate safeguards are in place, such as standard contractual clauses.

8. Data Retention

Personal data is retained only for as long as it is reasonably necessary to respond to enquiries, provide requested updates or materials, and meet legal, regulatory, or security obligations.

When data is no longer required, it is securely deleted or anonymised.

9. Your Rights

You have the right to access your personal data, request correction or deletion, object to or restrict processing, withdraw consent at any time, and request data portability.

To exercise these rights, contact us at privacy@cormirus.com.

You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO).

10. Security

We take appropriate technical and organisational measures to protect personal data against unauthorised access, loss, or misuse.

11. Links to Other Websites

The Website may contain links to third-party websites. We are not responsible for their privacy practices and encourage you to review their policies.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

13. Contact Us

If you have questions about this Privacy Policy or how we handle your data, please contact:

Cormirus Ltd
Email: privacy@cormirus.com