Strong propositions aren't just about new markets or new services. They're how you turn positioning into something clients can buy.

We help you develop and validate propositions that create differentiated value — offerings refined through real client conversations, not conference room assumptions. Propositions that make clients advocate for you organically, because they experienced value they can't get elsewhere.

Your website, your social presence, your content — this is how the market discovers you. But marketing only creates gravity when it reflects genuine expertise from real work.

We help you run the marketing engine: content calendars, campaigns, and collateral that stay on-position. Thought leadership that demonstrates rather than claims. Consistent visibility that compounds over time.

We don't do paid ads. We do the work that builds long-term gravity.

Decks, battlecards, case studies, objection handling — the tools your sales team needs to articulate your positioning in every conversation.

When your sales engine is working, conversations focus on fit, not education. Prospects arrive already believing. The question shifts from "why you?" to "how do we start?"

Sales enablement follows a validated proposition. If your positioning foundation isn't solid, start there first.

Thought leadership is how founders and key leaders build gravity. But writing takes time most leaders don't have.

We turn your ideas, stories, and conversations into LinkedIn posts, articles, and talks. Content that sounds like you — because it comes from you. Not content marketing. Your voice, made visible.

Your people are nodes in multiple networks — yours and their own professional communities. When team members are respected in their networks, they extend your gravity.

We help leadership teams embed positioning into how you hire, onboard, and lead. So your culture attracts the people who build strong propositions, who do the authentic marketing, who create the gravity.